:root {
  --color-primary: #1A4332;
  --color-primary-light: #2C6349;
  --color-bg: #F8F5F0;
  --color-accent: #FF5722;
  --color-accent-dark: #D8431A;
  --color-text-main: #2B2B2B;
  --color-dark: #201d1a;
  --color-dark-2: #2c2723;
  --color-rust: #8a5a3a;
  --color-cream-2: #eee8dd;
  --font-header: 'Abril Fatface', serif;
  --font-body: 'Montserrat', sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background-color: var(--color-bg);
  color: var(--color-text-main);
  font-family: var(--font-body);
  line-height: 1.5;
}

h1, h2, h3, h4, .logo, .funnel-title {
  font-family: var(--font-header);
  font-weight: 400;
  line-height: 1.1;
  margin: 0 0 .5em;
}

a { color: inherit; }

.wrap {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 24px;
}

img, svg { display: block; max-width: 100%; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-block;
  font-family: var(--font-body);
  font-weight: 700;
  text-decoration: none;
  text-transform: uppercase;
  letter-spacing: .03em;
  border-radius: 999px;
  border: none;
  cursor: pointer;
  transition: transform .15s ease, box-shadow .15s ease;
}
.btn-accent {
  background:
    radial-gradient(120% 180% at 30% -40%, rgba(255,255,255,.35), transparent 55%),
    linear-gradient(160deg, #ff7043, #e6511c 60%, #b23f16);
  color: #fff;
  text-shadow: 0 1px 2px rgba(0,0,0,.25);
}
.btn-accent:hover { filter: brightness(1.06); transform: translateY(-1px); }
.btn-sm { padding: 10px 20px; font-size: .8rem; }
.btn-lg { padding: 18px 36px; font-size: 1rem; box-shadow: 0 8px 24px rgba(255,87,34,.35); }

.btn-rust {
  background: url('assets/cta-button.jpg') center / cover;
  color: #fff;
  text-shadow: 0 1px 4px rgba(0,0,0,.6);
  border: 1px solid rgba(0,0,0,.25);
}
.btn-rust:hover { filter: brightness(1.1); }
.btn-rust .visually-hidden {
  position: absolute;
  width: 1px; height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}
.btn-rust-shape {
  display: block;
  width: min(100%, 385px);
  aspect-ratio: 462 / 72;
  border-radius: 999px;
}

@keyframes pulse {
  0%, 100% { box-shadow: 0 8px 24px rgba(255,87,34,.35); }
  50% { box-shadow: 0 8px 32px rgba(255,87,34,.65); }
}
.pulse { animation: pulse 2.2s ease-in-out infinite; }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(248,245,240,.94);
  backdrop-filter: blur(6px);
  border-bottom: 1px solid rgba(26,67,50,.12);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 24px;
  gap: 16px;
}
.logo {
  font-family: var(--font-header);
  font-size: 1.4rem;
  color: var(--color-primary);
  text-decoration: none;
  white-space: nowrap;
}
.logo-mark {
  display: inline-block;
  background: var(--color-primary);
  color: var(--color-bg);
  font-family: var(--font-body);
  font-weight: 800;
  font-size: .75rem;
  padding: 3px 6px;
  border-radius: 4px;
  margin-right: 6px;
  vertical-align: middle;
}
.main-nav {
  display: flex;
  gap: 28px;
  font-size: .85rem;
  font-weight: 600;
}
.main-nav a { text-decoration: none; color: var(--color-text-main); }
.main-nav a:hover { color: var(--color-accent); }

/* ---------- Hero ---------- */
.hero {
  background:
    radial-gradient(ellipse at 20% -10%, rgba(138,90,58,.3), transparent 55%),
    linear-gradient(180deg, rgba(15,13,11,.55) 0%, rgba(15,13,11,.82) 100%),
    url('assets/slate-texture.jpg');
  background-size: auto, auto, 900px 900px;
  background-position: center, center, center;
  color: var(--color-bg);
  padding: 72px 0 56px;
  border-bottom: 6px solid var(--color-rust);
  box-shadow: inset 0 -40px 60px -40px rgba(0,0,0,.6);
}
.hero-inner {
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 56px;
  align-items: center;
}
.eyebrow {
  color: var(--color-accent);
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
  font-size: .85rem;
  margin-bottom: 12px;
}
.hero h1 {
  font-size: clamp(2.4rem, 5vw, 3.6rem);
  color: var(--color-bg);
}
.hero-sub {
  font-size: 1.05rem;
  color: #d9d2c6;
  max-width: 46ch;
  margin-bottom: 22px;
}
.quote {
  border-left: 3px solid var(--color-accent);
  background: rgba(248,245,240,.06);
  padding: 14px 18px;
  margin: 0 0 28px;
  font-style: italic;
  color: var(--color-cream-2);
}
.quote cite {
  display: block;
  margin-top: 8px;
  font-style: normal;
  font-size: .8rem;
  color: #b8ad9b;
}

.video-frame {
  border-radius: 10px;
  box-shadow: 0 20px 50px rgba(0,0,0,.5);
}
.video-thumb {
  position: relative;
  aspect-ratio: 635/367;
  border-radius: 8px;
  overflow: hidden;
  background: #16261c url('assets/video-poster.jpg') center / cover;
  display: flex;
  align-items: center;
  justify-content: center;
}
.play-btn {
  width: 68px;
  height: 68px;
  border-radius: 50%;
  border: none;
  background: var(--color-accent);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  box-shadow: 0 8px 24px rgba(0,0,0,.4);
}
.video-overlay {
  position: absolute;
  bottom: 16px;
  left: 16px;
  right: 16px;
  background: rgba(0,0,0,.55);
  color: var(--color-bg);
  padding: 8px 12px;
  border-radius: 6px;
  font-size: .85rem;
  font-weight: 600;
  text-align: center;
}

/* ---------- Trust bar ---------- */
.trust-bar {
  background: var(--color-cream-2);
  border-bottom: 1px solid rgba(26,67,50,.1);
  padding: 18px 0;
}
.trust-inner {
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  justify-content: center;
  color: var(--color-primary);
  font-weight: 700;
  font-size: .82rem;
  letter-spacing: .02em;
  text-transform: uppercase;
}
.trust-item::before { content: "✓ "; color: var(--color-accent); }

/* ---------- Product detail ---------- */
.product-detail { background: var(--color-bg); padding: 56px 0; }
.product-detail-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.product-figure {
  margin: 0;
  border-radius: 14px;
  overflow: hidden;
  box-shadow: 0 14px 34px rgba(0,0,0,.12);
  aspect-ratio: 4 / 5;
}
.product-figure img { display: block; width: 100%; height: 100%; object-fit: cover; }

/* ---------- Problem ---------- */
.problem { padding: 72px 0; }
.problem-inner {
  display: grid;
  grid-template-columns: .8fr 1.2fr;
  gap: 56px;
}
.problem h2, .defense-side h2 { font-size: 1.9rem; color: var(--color-primary); }
.problem-card {
  background: #fff;
  border: 1px solid rgba(26,67,50,.1);
  border-radius: 12px;
  padding: 20px;
  margin-top: 18px;
}
.problem-icon { color: var(--color-accent); margin-bottom: 10px; }
.problem-card h3 { font-size: 1.05rem; color: var(--color-text-main); font-family: var(--font-body); font-weight: 800; }
.problem-card p { margin: 0; font-size: .9rem; color: #5a5a5a; }

.defense-sub { color: #7a7a7a; margin-top: -8px; margin-bottom: 20px; }
.defense-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.defense-card {
  position: relative;
  background: #fff;
  border: 1px solid rgba(26,67,50,.12);
  border-radius: 14px;
  padding: 22px 16px;
  text-align: center;
}
.defense-card.featured {
  border-color: var(--color-accent);
  box-shadow: 0 12px 28px rgba(255,87,34,.15);
}
.defense-card svg { color: var(--color-primary); margin: 0 auto 10px; }
.defense-card h4 { font-family: var(--font-body); font-weight: 800; font-size: .95rem; margin-bottom: 6px; }
.price { font-family: var(--font-header); font-size: 1.5rem; color: var(--color-primary); margin: 4px 0; }
.price span { font-family: var(--font-body); font-size: .75rem; color: #888; }
.unit { font-size: .78rem; color: #777; margin: 0; }
.sash {
  position: absolute;
  top: -10px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--color-accent);
  color: #fff;
  font-size: .65rem;
  font-weight: 800;
  letter-spacing: .05em;
  padding: 4px 10px;
  border-radius: 999px;
  white-space: nowrap;
}

/* ---------- Funnel ---------- */
.funnel {
  background:
    linear-gradient(180deg, rgba(15,13,11,.78) 0%, rgba(15,13,11,.9) 100%),
    url('assets/slate-texture.jpg');
  background-size: auto, 900px 900px;
  background-position: center, center;
  color: var(--color-bg);
  padding: 72px 0 96px;
  box-shadow: inset 0 40px 60px -40px rgba(0,0,0,.6);
}
.funnel-title {
  text-align: center;
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  color: var(--color-bg);
  margin-bottom: 8px;
}
.steps {
  display: flex;
  justify-content: center;
  gap: 10px;
  margin: 28px 0 44px;
  flex-wrap: wrap;
}
.step-indicator {
  padding: 8px 18px;
  border-radius: 999px;
  background: rgba(255,255,255,.08);
  color: #a89f92;
  font-weight: 700;
  font-size: .8rem;
  letter-spacing: .04em;
}
.step-indicator.active {
  background: var(--color-accent);
  color: #fff;
}
.step-indicator.done {
  background: var(--color-primary-light);
  color: #fff;
}

.format-cards {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  max-width: 900px;
  margin: 0 auto;
}
.format-card {
  background: var(--color-bg);
  color: var(--color-text-main);
  border: 3px solid transparent;
  border-radius: 16px;
  padding: 28px;
  text-align: left;
  cursor: pointer;
  font-family: var(--font-body);
}
.format-card:hover { border-color: var(--color-accent); }
.format-card.selected { border-color: var(--color-primary); background: var(--color-cream-2); }
.format-card h3 { font-family: var(--font-body); font-weight: 800; font-size: 1.1rem; }
.format-card p { color: #5a5a5a; font-size: .9rem; margin: 0; }

.format-visual {
  height: 190px;
  border-radius: 10px;
  overflow: hidden;
  margin-bottom: 18px;
  box-shadow: 0 10px 26px rgba(0,0,0,.18);
}
.bottle-visual { background: #100e0c url('assets/bottle-clean.jpg') center 20% / cover; }
.soap-visual { background: #1c1a17 url('assets/soap-kraft.jpg') center / cover; }

.tier-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  max-width: 980px;
  margin: 0 auto;
}
.tier-card {
  position: relative;
  background: var(--color-bg);
  color: var(--color-text-main);
  border: 3px solid transparent;
  border-radius: 16px;
  padding: 28px 20px;
  text-align: center;
  cursor: pointer;
  font-family: var(--font-body);
}
.tier-card:hover { border-color: var(--color-accent); }
.tier-card.selected { border-color: var(--color-primary); background: var(--color-cream-2); }
.tier-card.featured { border-color: rgba(255,87,34,.4); }
.tier-price { font-family: var(--font-header); font-size: 1.8rem; color: var(--color-primary); margin: 8px 0; }
.tier-price span { font-family: var(--font-body); font-size: .8rem; color: #888; }
.tier-desc { font-size: .85rem; color: #5a5a5a; margin: 0; }

.checkout-box {
  max-width: 480px;
  margin: 0 auto;
  background: var(--color-bg);
  color: var(--color-text-main);
  border-radius: 16px;
  padding: 36px;
}
.checkout-box h3 { font-family: var(--font-body); font-weight: 800; font-size: 1.3rem; text-align: center; }
.checkout-summary {
  text-align: center;
  background: var(--color-cream-2);
  border-radius: 8px;
  padding: 10px 14px;
  font-size: .85rem;
  font-weight: 600;
  color: var(--color-primary);
  margin-bottom: 22px;
}
.checkout-form { display: flex; flex-direction: column; gap: 16px; }
.checkout-form label { font-size: .78rem; font-weight: 700; text-transform: uppercase; letter-spacing: .03em; color: #666; }
.checkout-form input, .checkout-form select {
  display: block;
  width: 100%;
  margin-top: 6px;
  padding: 12px 14px;
  border: 1px solid #d8d2c4;
  border-radius: 8px;
  font-family: var(--font-body);
  font-size: .95rem;
  background: #fff;
}
.security-line { text-align: center; font-size: .78rem; color: #888; margin: 4px 0 0; }
.checkout-form .btn { width: 100%; text-align: center; margin-top: 6px; }
.checkout-note {
  text-align: center;
  font-size: .85rem;
  color: var(--color-primary);
  background: var(--color-cream-2);
  border-radius: 8px;
  padding: 12px;
  margin-top: 18px;
}

/* ---------- Footer ---------- */
.site-footer {
  background:
    linear-gradient(180deg, rgba(10,9,7,.88) 0%, rgba(10,9,7,.94) 100%),
    url('assets/slate-texture.jpg');
  background-size: auto, 900px 900px;
  background-position: center, center;
  color: #cfc7ba;
  padding: 56px 0 28px;
}
.footer-inner {
  display: grid;
  grid-template-columns: 1.2fr 1fr .9fr;
  gap: 40px;
}
.newspaper-graphic {
  display: block;
  width: 100%;
  max-width: 220px;
  height: auto;
  border-radius: 4px;
  box-shadow: 0 14px 30px rgba(0,0,0,.4);
  transform: rotate(-2deg);
  margin-bottom: 16px;
}
.footer-newsletter p { font-size: .85rem; line-height: 1.6; }
.footer-logo { font-family: var(--font-header); font-size: 1.4rem; color: var(--color-bg); margin-bottom: 2px; }
.footer-tagline { font-size: .75rem; font-weight: 800; letter-spacing: .06em; color: var(--color-accent); margin-bottom: 16px; }
address { font-style: normal; font-size: .85rem; line-height: 1.8; }
address a { color: #cfc7ba; text-decoration: underline; }
.footer-eco p { font-size: .8rem; }
.footer-copy { color: #756e63; margin-top: 24px; }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  .hero-inner, .problem-inner, .footer-inner, .product-detail-inner { grid-template-columns: 1fr; }
  .format-cards, .tier-cards, .defense-cards { grid-template-columns: 1fr; }
  .main-nav { display: none; }
  .header-inner { gap: 8px; padding: 12px 16px; }
  .logo { font-size: 1.1rem; }
  .header-inner .btn-sm { font-size: .65rem; padding: 8px 12px; line-height: 1.3; }
}